Ideas come to us with an impulse, with a flash of brilliance.
It’s no surprise that getting a new idea is often compared to turning on a lightbulb, or getting hit in the head. Ideas come about suddenly and swiftly.
But the strong feeling attached to an idea only lasts a short while. That’s why we have to take action quickly. If you wait too long, the idea will always remain, but your ability to capitalize on it will have faded away.